129: $1 Million Success With Virtual Events

Ever thought about hosting a virtual event—like a webinar, masterclass, or 3- to 5-day challenge—to grow your side hustle? In this episode, returning guest Melissa Ng, co-founder of Amprofy and Launcher’s Academy, breaks down the numbers you need to know: how many people to invite, how many will actually show up, and how many are likely to buy. These insights helped Melissa scale her business from six figures to over $1 million in annual sales, turning her side hustle into a thriving full-time venture. Melissa also shares how her team uses social media to generate leads—and how she leans on AI, particularly ChatGPT, to streamline her content strategy. She even reveals her go-to AI prompt, which I’ve tested myself and found incredibly useful. You can find the full version of her prompt in the show notes, ready for you to copy and customize. If you’re looking for a clear, actionable roadmap to hosting virtual events, and leveraging AI to produce for you a detailed Social Media Content Strategy Plan, this episode is packed with tips and insights to help you level up. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes and Melissa's go-to social media prompt for AI, head on over to the episode page at Side Hustle Hero. https://www.sidehustlehero.com/129 To Connect with Melissa: LinkedIn Instagram Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!