143: Building a Brand, Creating Buzz, and Turning Fun into Profit

What happens when a casual golfer turns a fun idea into a full-blown brand? Scott Taube started with one simple concept: a deck of cards designed to be played on the golf course. That’s it. No e-commerce background. No manufacturing experience. Just curiosity, scrappy action, and a clear sense of fun. A few years later? He’s running branded tournaments, landing corporate gigs, going viral on social media, and partnering with brands like Lowe’s and Liquid Death. In this episode, you’ll hear: The moment he knew he had to stop just talking about the idea How he got the first batch produced without ever seeing a physical sample Lessons in building your brand through humor, consistency, and virality What made one of their TikTok videos rack up 1 million+ views How corporate clients like Lowe’s and Liquid Death found him How that one deck of cards spun out into new income streams and brand extensions The mindset that keeps him moving forward—even when things get messy If you're building your brand—or just sitting on an idea you've talked about too long—Scott’s story of building Bad Cards Fore Good Golfers is your nudge to start. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/143 Connect with Scott: Bad Cards Fore Good Golfers Website Instagram Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!