153: How To Turn One-Off Projects Into Monthly Retainers

Want to stop chasing one-off gigs and start building predictable, recurring income? John MacAdam reveals how. He built his side hustle over 15 years while working full-time as an engineer — and eventually used it to launch a successful solo business. You can follow John’s lead after hearing how he: Shifted from hourly rates to value-based pricing — and tripled his income Turned a $6K one-off project into a $5K/month retainer (still active 2+ years later) Positions himself as a trusted advisor, not just a task-doer Uses simple systems to build long-term client loyalty Turned early failures — like a “your app sucks” review — into growth and momentum Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/153 Connect with John: LinkedIn John's Book - Sustainable Self Employment: Taking The Leap Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!