157: How to Start Your Own Drink Brand: From Idea to Shelf

Ever thought about launching your own beverage brand? It might sound like a far-fetched idea, but after hearing this conversation with Dr. Roger Wu, you might just find yourself thinking, “Hey… maybe I could do this.” Roger shares how he turned a recurring problem he saw in his patients into an innovative eye-health drink. He walks us through how he went from an idea in his head to a finished product in hand, while still working his day job. You’ll learn: What a formulation lab is and why it’s a key early step How he found a startup-friendly co-packer willing to take a chance (and it's name!) What kind of budget you might need to go from concept to first batch The often-overlooked costs involved in getting your product noticed What he did when his first samples tasted so bad even his kids refused them How he attracted a top beverage industry veteran to join his startup Then in the wrap up, I share a true, inspiring story of how one 18-year-old with no funding, managed to get his jam product onto the shelves of a major grocery chain. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. Have you grabbed my 28-page guide, Smart Start: From Idea to It’s Live in 7 Steps, A Beginner's Guide to Launching Your Side Hustle With Confidence? If it's still free, you'll find it at our website. It's your complete roadmap to finally launching your side hustle. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/157 Connect with Roger: LinkedIn The Eye Drink Website Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!