22: The Easy Way To Polish Your Brand

In this episode, you’ll learn no-cost DIY tips for polishing your brand, making your website more “hospitable” to potential clients, and boosting client conversion. Sierra Janisse is a bona fide side hustle hero as she was teaching middle school full time when she started a hobby, which turned into a side hustle, but after 2 years when the income from that began to exceed her teaching income, it was time to re-evaluate. Her side hustle has now become her full time, six figure company.  Sierra Janisse is a brand, website, and funnel designer. In our conversation she also talks not only about her wins - but also her mistakes, how to leverage your website through 5 ways to boost client conversion (that DON’T require hiring a designer), actionable tips for email marketing and growing your list in the “age of inbox overwhelm,” and clear guidance on where to start the process! What you’ll hear: 05:09 “Elementor,” a long-time favourite  06:24 Balancing full-time teaching with a growing part-time side hustle 07:37 The decision to leave teaching 08:18 The mistake Sierra made that cost her money 08:45 Offering free services to build your portfolio is fine….to a point 09:45 How to raise your rates 11:20 First hires - accountant and lawyer 13:16 The importance of clear, thorough contracts 14:40 What “holistic” branding is about 15:45 How to do your own “brand audit” 18:35 Overcoming decision fatigue 19:20 5 ways to boost client conversion…that don’t require hiring a designer!!! 19:50 Your website should be making you money 20:06 What is your website goal (yes, you need to have one!) 21:15 Have a call to action - and the best place to put it 22:08 Client/Website hospitality - how not to be annoying 23:20 When and how to use popups on your website 25:39 How and why to use the “3-step marketing method” on your website 27:15 Consider the traffic sources for your website 29:35 Breaking through email overwhelm - building your email list 31:10 What not to do in your emails 31:40 What (and how) to adjust if people are unsubscribing to your list 33:12 The value of storytelling in your emails…and guidance on how to do it 34:50 Where do I start??? It’s not on improving your weaknesses 36:30 How to inspire yourself to take action on your big side hustle dream Takeaway 38:30 Life is happening….now - not when the goal is achieved 39:13 The secret sauce of life   How to Connect with Sierra: https://www.sierralindesign.com/ https://www.instagram.com/sierralindesign/ https://www.facebook.com/groups/sierralindesign   Connect with Joan: Instagram Facebook Joan's Main Site Email Be on the show! Be Our Guest