45: What, When, Why, To Trademark, with Derrick Morgan, Esq

This episode with trademark attorney Derrick Morgan is unique.   Instead of the traditional, conventional life of an attorney clocking in a ton of hours in an office or cubicle, Derrick works while traveling around the world.   Use the first part of the interview to challenge your perception of what a traditional job needs to look like. If travel and working from remote locations around the world is more your style but you feel unable to do so in your line of work, let this episode be an inspiration and idea generator for you.    Then in the second part of the conversation Derrick tells us about;   getting a trademark for our company name, our brand, what, when, and why, you need to trademark and, the upfront costs and renewals you’ll face.    In the end of episode takeaway, I share some thoughts with you to help answer, “What does your ideal lifestyle look like?”   What You’ll Hear: 03:35 What Derrick is doing is rare in the industry, but he’s showing it is possible 05:05 Setting an example for up and coming professionals 07:15 Ability to lean on mentors is really helpful 07:35 Derrick has earned over $300,000 in under 3 years on Fiverr 08:01 Amassing over 700 reviews, virtually all 5-star 08:13 Under promise and over deliver 11:20 To start, look at the what the top sellers are doing and charge a bit less  11:51 Keep tweaking and improving your page 12:51 When to trademark 14:10 What to trademark 14:40 Where to start if you want to get a trademark 16:15 The costs involved 17:14 When you live outside of the US, but want a US trademark 18:20 How do you know how many countries to register in? 20:12 Renewal times and fees 21:30 The most common mistake made when doing the search yourself 24:19 Best tip to take action Takeaway: 25:48 What does your ideal lifestyle look like?  26:50 Discovering one of my unconscious beliefs 28:10 Write out what your ideal lifestyle looks like and then begin to brainstorm the “how” Connect with Derrick: On Fiverr On his Website   Connect with Joan: https://www.instagram.com/joanposivy/ https://www.facebook.com/posivy/ https://www.joanposivy.com/ Be on the show! https://www.joanposivy.com/be-our-guest.html