64: How I Built A 7-Figure Online Clothing Brand, with Brittany Sampson

About 4 years ago, Brittany Sampson was a partner in a side hustle that she, her sister, and her mom started. It was an online kids clothing business known as Sugar Dumplin’ Kids. After buying out her two partners, she doubled-down on growing the business and grow it she did, hitting 7-figure revenues. Brittany talks about; What it took to scale the business How she grew her fanbase from 0 to over 100,000 followers A smart and cost-effective way to know exactly what your customers really want Smart steps to take when placing an order with an overseas manufacturer to avoid costly mistakes, and Creative ways to move inventory when something is not selling   Psst: If you’re enjoying this podcast and finding it helpful, I wouldn't object if you'd like to "buy me a coffee."   What You’ll Hear: 03:46 Why an online clothing brand? 05:03 None of them had experience with an online business or kids clothes 06:09 You’re typically not paying yourself much in the first year 07:05 Really big mindset shift going from employee to self-employed 10:32 The why behind Brittany buying out her partners 12:07 First steps from idea, to action 13:09 A “small batch” manufacturer will work with smaller quantities 13:33 Brittany often used a “pre-order” model to presell the collection 16:03 Platforms like Pietra do the sourcing for you 16:40 If using a platform like Alibaba you must highly vet your manufacturer  17:55 Examples of manufacturer’s “bait and switch” 19:30 What to look for when vetting a manufacturer 21:51 Using creativity and honesty to sell slow-moving or not-what-was-ordered product 26:13 Careful planning or fly by the seat of your pants? 27:20 Brittany’s annual review and planning sessions, including her “sales calendar” 29:00 A gross revenue number (7-figures) can sound impressive, but what’s the net profit? 31:41 $360,000 profit on sales of $1.7 m in sales 32:20 What drove the growth of Sugar Dumplin’ Kids 36:17 Can delegate through VA’s, Fiverr, Upwork  37:10 It is particularly tough in Year 1 38:50 The real wealth lies in people willing to start a side hustle 39:54 The decision to sell the business 42:23 Brittany’s Top Tip to help you start or grow your side hustle Takeaway: 44:00 Maybe it’s time for you to launch or scale 44:30 “Go as far as you can see, and when you get there, you’ll see how to go further” 44:35 Check out Episode 61: Best Productivity Hack to Skyrocket Your Results    Joan's Online Masterclass to help you achieve your side hustle goals: Turn Your Thoughts Into Wanted Things   Connect With Brittany: https://www.instagram.com/digitalbrittsampson/ https://www.tiktok.com/@digitalbrittsampson https://www.brittsampson.com/   Connect with Joan: https://www.instagram.com/joanposivy/ https://www.facebook.com/posivy/ https://www.sidehustlehero.com/about/ Be on the show! https://www.sidehustlehero.com/guests/intake/   Websites mentioned in this episode: https://www.pietrastudio.com/ https://www.alibaba.com/ https://www.fiverr.com/ https://www.upwork.com/ https://www.sidehustlehero.com/61-best-productivity-hack-to-skyrocket-your-results-with-joan-posivy/