71: Tips For Becoming A Professional Organizer, with Laurie Palau

Do you have a knack for being organized in your space? Or in helping others be organized in theirs?   Then maybe becoming a professional organizer is the side hustle for you!   Today’s guest Laurie Palau is a pro at this!   In this episode she describes;   how to get started, multiple ways to make money at it, start up costs (and they’re pretty minimal), ways to go about setting your pricing, how to expand your customer base by partnering with people in complementary industries, creative marketing ideas, and best places to find clients   Enjoy this conversation with professional organizer and the author of Hot Mess: A Practical Guide To Getting Organized, Laurie Palau   What You’ll Hear:   01:57 Definition of a professional organizer 04:47 From doing a favour for a friend grew a side hustle 07:48 You don’t need to know everything about running a business before you start 09:45 Low barrier to entry for becoming a professional organizer 12:04 Ways to make money at this 13:01 “DIY” consulting 14:50 Cautions and alternatives to offering free consultations 16:28 Figuring out what to charge 19:56 Laurie advises when starting out, not to charge less that $50 per hour 22:37 Additional income streams as your experience grows 23:15 Partnering with people in complementary industries to grow any business 26:44 Start up costs that might be overlooked, i.e. why you need business insurance 27:27 What not to spend money on in the beginning 28:50 Getting involved (or not) with affiliate marketing 30:51 Best ways and places to find clients 32:57 Remember your “why” and don’t get hung up on the results others are getting 37:13 Laurie’s best tip for starting or growing your side hustle Added Takeaway: 38:06 Examples from Joan’s businesses of partnering with people in complementary industries   Connect with Laurie: https://simplyborganized.com/ https://simplyborganized.com/this-organized-life/   Connect with Joan: https://www.instagram.com/joanposivy/ https://www.facebook.com/posivy/ https://www.sidehustlehero.com/about/ Be on the show! https://www.sidehustlehero.com/guests/intake/