8: Here's Why You Need an End Goal

While managing a full-time career as a professional magician, entertainer, and working the fairs, Will Roya started his side hustle selling items on eBay, and magic tricks off his own website. Business was good! But things really took off when he launched and focused on, playingcarddecks.com Seriously, who better to sell playing cards than a magician, right?? Will’s story provides pragmatic, thoughtful, and lucrative $$$ advice on how to build a successful side hustle. Home base for Will is Las Vegas Nevada, where today he owns the office and warehouse that allows him to offer customers over 2500 unique products (mostly playing cards, of course.) It was interesting to learn the real reason behind his interest in backing over 350 Kickstarter projects. Be sure to catch the “Takeaways” at the end where I’ll tell you the quickest and most efficient way to immerse yourself in a new industry, and how to make the idea of earning $1M per year…look small! What You’ll Hear: 02:20 The playing card community & the Kickstarter influence 04:20 The beginning of Will’s career as a magician 07:17 The 2008 recession caused Will to change his hustle 08:55 Selling in person, online, wholesale, retail? Depends on the product 09:22 When it’s okay for a magician to reveal how the trick works 12:06 Success with proof of concept - playingcarddecks.com 12:58 First major test - Black Friday sales 13:45 Inventory - The more you have, the more you’ll sell 14:55 Will’s superpower! 15:45 The value of being a backer in Kickstarter projects 16:28 The Pip Box Club, a subscription service 17:28 A new product may require you reach out to a different market 18:09 Pandemic sales 18:33 Staffing….includes family! 20:58 Have the end goal in mind. Break down the $1 million. 21:48 Will’s goal achievement map 22:25 Where to spend your time? Take a look at what gives you the best ROI. 23:26 Keep the focus on your golden goose 2 Key Takeaways 24:11 One of the quickest ways to learn about an industry 25:03 The benefit of having the end goal in mind 25:03 Making $1 million look small-er 25:41 Linking your big vision to your daily tasks 26:06 A brilliant definition of “discipline” How To Find Will Roya: Play Card Decks website Instagram  Facebook Youtube Let's Connect Instagram Facebook Joan's Main Site Email Be on the show! Be Our Guest