Digital Warriors take on Russian Propaganda - interview with Anastasiya Baydachenko IAB Ukraine CEO

Russia did not just attack Ukraine in 2022 – and not only militarily.  The war started in 2014, and both propaganda and Information warfare  have been at the forefront of Russia’s efforts to control, dominate and  coerce the people of Ukraine. But a whole community of Digital  innovators – marketers and software engineers have fought back.  They  have been creating new ways to tackle disinformation, promote truth, and  tackle weaponised social media. Along with the other Digital innovators  they are creating a new frontline in the fight for democracy, and in  many ways are far ahead of the West in advancing techniques for Digital  counter insurgency and Info Ops.  Anastasiya Baydachenko is a Digital Media specialist with over 17 years  of work experience within leading network and local advertising  agencies. She is Chief Executive Officer of IAB Ukraine – The  Interactive Advertising Bureau, an advertising business organization  that develops industry standards, conducts research, and provides legal  support for the online advertising industry. She is also Chief Operating  Officer of Razom Communications, a Digital Media agency in the Kiev  Region. She has previously been Chief Transformation Officer at IPG and  Havas Group, a leading Western media company.