Matt Taylor | Tracksmith, Brand Marketing, Growing The Sport Of Trail Running

Text us your thoughts about this episode or ideas for future episodes! In this episode, we talk with Matt Taylor, the Founder of Tracksmith. For those not familiar, Tracksmith is a running brand based out of Boston, MA that serves the "dedicated amateur runner", a phrase that caught my attention and a persona that we talk a lot about in this episode. We go deep on that subject. We also talk about differentiation, community building, athlete sponsorship models, lessons of entrepreneurshi...