Zapier’s Founder: scalable growth strategies

Zapier has one mission: to help companies use automation to connect tools and apps so data can automatically move between them. The business was founded in 2012 and their remote team has since expanded worldwide across 40 countries. Founder Mike Knoop shared some takeaways from their 11-year journey so far: Stay patient. Growth is organic, so be prepared to play the long game. Tap into search. Creating landing pages will make your product more visible to potential customers. Always look ahead. Where do you want your company to be heading?