Sebastian Kryh, Dise

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Dise is an acronym for Digital In Store Experience, and that nicely sums up what the Swedish software firm Dise is all about. Around for 20 years now, the company is heavily focused on a retail-centric communications platform sold through solutions providers and other partners in its channel. Now everybody and their sister identifies retail as a main target vertical solution for their platform, but most software options are designed to serve a wide variety of interests that might include everything from factories and airports to hospitals and schools. Dise says it's all about retail. I had a good chat with CEO Sebastian Kryh about what makes his company's product offer distinct, and how Dise defines retail experience. Subscribe from wherever you pick up new podcasts. TRANSCRIPT Sebastian, thank you very much for joining me. Can you give me a rundown of your company?  Sebastian Kryh: Sure thing. Thank you for having me, Dave. So Dise (Digital in-store experience) is a Swedish company that was founded back in 2003. So we've been at it for a while. For digital signage, we like to distinguish that by saying in-store experience or digital in-store experience, right? Because it's so much more than just a digital poster it's sold purely through a network of selected partners with the goal of connecting the online and physical world to the physical space by improving the customer experience. With the mission to build a user experience to love with intuitive and easy software as a tool. So would you describe Dise as a software company or more of a solutions company that has software?  Sebastian Kryh: Interesting distinction there, I would describe it as a software company where we build on a product company. So, we build the platform or the suite, which has three parts, CMS being the shining star in the playout. We work with partners to create their experiences their offers, and opportunities to work with their brands and their customers.  Okay. So, if you say you have a suite, what else is in the suite?  Sebastian Kryh: There’s the CMS. It's a cloud-based and intuitive CMS. We have a design tool to build dynamic content and templates in general, used in the CMS and then we have the software that runs on the media players. Both external ones like Windows, Linux, and Brightside and SOCs like the big ones, Samsung and LG. So when you're working with largely retail customers and you start an engagement with them. What does your company take on, and what's taken on by partners?  Sebastian Kryh: So what we do is that we only work with partners. So, from time to time, of course, we interact with the brands and do that. The perfect Dise partner is a full-service partner that takes care of all the pieces in the offering to the brands. Everything from creating the content to the consultancy of creating the concepts, installation support for all the partners. And what we supply is the in store experience platform and the support to the partners..  So, it would be a bit like, I know, I understand it's very different, but Broadside is they're UX, Their everything is all focused around digital out-of-home advertising. That's what they're there for, versus probably, the high 90s percentile of CMS software companies are general offers that have some specialty aspects to them, but they're pretty broadly focused. It sounds like you're saying that Dise is very much retail UX, designed for retail that's where you're going to shine.  Sebastian Kryh: That's where we're going to shine. Exactly, and that decision was made quite a number of years back where it wasn't more of a general feel to it. You could do basically everything you still can, but the main focus would be retail, and how we interact with the retail needs of campaign management and structuring of all the stores and the remote management you would need for that. So, we feel that we are the ones who are focusing on