Influencers: The ever-growing billion pound industry

In 2021, influencer marketing is expected to grow to be worth $13.8bn (£10bn). In 2017, the influencer marketing industry was valued at $1.7bn (£1.2bn). If this is anything to go by, we can expect to see continued growth in the value of influencer marketing, and an increase in the number of people who are earning comfortable incomes from their social media accounts. Host Ashna Hurynag chats all things to do with influencer culture with influencer expert and consultant Kat Molesworth, one of the co-founders of The Creator Union, representing influencers, bloggers and digital creators. We also hear from digital content creator Monique Monroe, who talks us through her life behind and in front of the camera.Daily podcast team:Senior podcast producer - Annie JoycePodcast producer - Nicola EyersPodcast producer - Ana BatesInterviews producer - Tatiana AldersonPodcast researcher - Rosetta FourlagawoArchive - Simon WindsorArchive - Rob FellowesArchive - Nelly StefanovaMusic - Steven Wheeler