Pink it and shrink it: Why the traditional approach to design for women is out of vogue.

According to research by the Design Council women buy 85% of household products. Yet only 5% of designers working to create these products are female. On the Sky News Daily podcast with Dermot Murnaghan, we are joined by product development consultant Merle Hall and Clare Larkspur from FemTech Company Elvie on why women designing products for women is just good business. Daily podcast team: Senior podcast producer - Annie Joyce Podcast producer – Rosie Gillott Junior podcast producer – Aishah Rahman Interviews producer – Tatiana Alderson Archive - Simon Windsor Archive – Nelly Stefanova Archive – Rob Fellowes