Modern Entrepreneurship in the Traditional Japanese Tea World w/ Oscar Brekell

On this episode of Small Business Japan we delve into avenues of entrepreneurship in the traditional Japanese arts. I talk with Oscar Brekell, a Japanese tea expert, entrepreneur, author and educator. Oscar Brekell is a native of Sweden who moved to Japan in 2013 in order to study Japanese tea, as well as the history traditions associated with Japanese Green Tea, such as Japanese Tea Ceremony. He was certified as a Nihoncha Japanese Tea Instructor in 2014, and became the first non-Japanese person to work at the Japan Tea Export Council in 2016. He is often featured on Japanese Television, and has written 4 books in Japanese about his experiences. As an English speaker, he offers a distinct level of clarity to Western tea enthusiasts.