#39 - Jenna Dancy - How to use chatbots to increase sales while remaining authentic
Jenna Dancy helps high achievers and purpose-driven moms channel their go-getter attitude into a freedom-based business while incorporating simple wellness solutions such as automation and Messenger marketing. Passionate about leaning into automation to support health and wellness, Jenna’s business has evolved over the years and, in this episode, she shares that journey from an unexpected discovery while in college to where she is today.. We talk about the advantages of including Messenger marketing in our businesses, the opportunities for sharing who you are, and how Jenna merged her two passions for health and wellness and marketing to build a business that she loves. Jenna Dancy is a lead gen expert, podcaster, and course creator for all things sales and marketing. Jenna has always had a love of marketing and advertising. Having spent the last decade-plus in PR, sales, marketing, and coaching, Jenna has been in the online space since long before digital downloads and evergreen masterclasses--I’m talking since coaches were printing and mailing binders as product! These days, Jenna specializes in lead-generation messenger marketing campaigns (also known as Facebook chatbots) that help coaches step away from their computers while continuously growing their client list. While tech implementation of bots sounds intimidating, Jenna makes this marketing strategy super approachable and regularly sees her clients booking more calls, selling more courses, and interacting with more potential followers, all without being hooked to their phone 24/7. Spending just six dollars, Jenna herself made $500 in sales this Black Friday through her personal bot messenger system. She loves nothing more than helping entrepreneurs scale their business and see the results they’re looking for through this unique strategy.