038: T-shaped school marketers

What’s a T-shaped school marketer and what does it mean to you? In this episode, we discuss why T-shapes trump specialists in education marketing, how to recruit for what you need and how to grow the skills of the team you have. You can also download 12 reasons why school marketing is different, an excerpt from our book, Bold School Brand. Let us know what is most useful to you at [email protected]