099: How parents choose schools – interview with Dr David Willows
smj: school marketing journal - En podcast af imageseven - Torsdage
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How do parents choose schools? What motivates them to ‘buy’ your school experience? Dr David Willows, Director of Advancement at The International School of Brussels and Co-Founder of [YELLOW CAR], joins us to discuss his article, ‘Dual-Factor Theory’. He highlights the important questions you should be asking in the wake of a pandemic and gives you the tools to answer them. Get in touch at [email protected]
