132: The six types of stories every school Head needs

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe “The greatest delivery system for any idea is a story.” Seems simple, right? Yet, before you can craft an effective narrative you must ask yourself three questions: Who is your story for? What is it for? How will you know if it’s working? We cover the six types of stories – from personal anecdotes to the sceptics’ story – that will clearly articulate your school’s brand.  Get in touch at [email protected]