149: The five biggest changes in advertising and what you need to know – interview with Amanda Reid

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe    The advertising market is evolving all the time and as a school Head you can often be left in the dark about the evolving landscape of media buying. This episode, we are joined by the founder of Mentor Marketing, Amanda Reid, as she shares her strategic insight into what school Heads need to know about the biggest changes in advertising in the education sector.   Five major advertising and media buying changes that school Heads need to know about:           The fragmentation of media landscape across channels and devices          Media consumption habits based on the above and digital transformation        Media buying best practice methodologies (including data, technology and AI)        Schools having access to ‘new’ channels, potentially not accessible to them before          Data, measurements that matter and ROI metrics Get in touch at [email protected]