164: Navigating issue management – a guide for school Heads
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School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
The way that a school Head responds to issues can have a significant impact on the school’s reputation, trust and most importantly, the wellbeing of their students and staff. This episode, Brad and Scully discuss how the key lies not just in appropriately reacting to issues, but proactively managing situations with a strategic approach to communication. We share our framework which details on how to assess the impact, develop a clear response plan and how to decide what to say, when to say it and to whom.
Navigating Issue Management - A Guide for School Heads
School Issue Management Response Flowchart
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