1182: The Lost Art of Connecting with Susan McPherson

At a time when we are more physically distant than ever before—how can we reverse the growing trends of disconnection to forge meaningful connections in business and in life? Guest Susan McPherson is the author of THE LOST ART OF CONNECTING: The Gather, Ask, Do Method for Building Meaningful Business Relationships. In the book Susan argues that we need to foster value-based connections by going back to basics. Technology she says, is a tool, not a means to an end. To forge lasting relationships, we need to reconnect with people as human beings—especially right now. Making a genuine connection sparks learning, knowledge sharing, reduces burnout, spurs innovation, and creates a sense of purpose and well-being. The book offers a practical three-step framework to harness our shared humanity and shape our interactions daily—whether on Zoom or in real life. More about Susan: She has a lifetime of experience building genuine connections in and out of work. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She has contributed to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. She resides in Brooklyn. Visit www.thelostartofconnecting.com to learn more about Susan and her book. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

*** Named a Best Podcast By The New York Times, Time Magazine, Real Simple and MSNBC *** Host Farnoosh Torabi is an award-winning financial strategist, TV host and bestselling author. Her newest book is entitled A Healthy State of Panic. With over 30 million downloads, So Money is dedicated to sharing inspiring money strategies and stories straight from today's financial leaders, bestselling authors and entrepreneurs. One day, hear an intimate money conversation with industry greats like Queen Latifah, Barbara Corcoran or Margaret Cho. Another day learn the basics of cryptocurrency and its impact on our wallets. On Fridays, tune in as Farnoosh answers our most pressing financial questions about saving, investing and building wealth. Advice and insights always delivered through a lens of equity, inclusivity and the changing world we live in.