Social Media Influencers and Political Campaigns, with Madeline V. Twomey

Madeline V. Twomey, President at Rufus and Mane, discusses how social media influencers can benefit political campaigns (and vice versa). Madeline forged digital influencer partnerships for Joe Biden's presidential campaign and inauguration. She shares her experiences working with influencer programs and her thoughts on best practices moving forward. We talk about the value that influencers can provide to campaigns, how their working relationship looks like in practice, and how storytelling can help non-political influencers break into political topics.