Strategic Communication at the Council of the European Union, with Alexandra Ekkelenkamp

Alexandra Ekkelenkamp, Advisor to the Director of Media and Communications at the Council of the European Union, discusses how the EU Council uses social media for strategic communication. We talk about how social media campaigns reflect the Council's work, how that creates authenticity, and how to incorporate local versus European narratives when communicating to the EU public. Alexandra also shares her work for Donald Tusk's personal social media account, and in particular Instagram. We talk about the differences between institutional and personal communication at the Council, as well as how the two work together.