Cathy Hackl on How Live Videos Took Over Social Media

How can live videos best help the PR strategy of any brand? What’s the equipment needed for successful streams? In the second episode of Social PR Secrets, Lisa Buyer sits down with live video expert Cathy Hackl to get the answers to all the live video questions you’ve asked yourself! Cathy is a self-described futurist, speaker, and author. A globally recognized augmented reality, virtual reality, and spatial computing thought leader, Cathy used to work as a communicator at media companies such as CNN, Discovery, and ABC News. In this episode, Cathy and Lisa discuss how social media managers can best use live videos, why the medium has taken over the world, and how to turn live videos into your own show. Cathy also reveals her favorite live moments and the specificities of different live platforms such as Facebook Live, Instagram Live, and Periscope. “Live videos are live and authentic, and that’s part of the beauty: don’t think live videos have to be perfectly produced YouTube videos because it’s not YouTube.” -Cathy Hackl Some topics discussed in this episode include: Trends in live video How can social media managers best use live Why live video has taken over the world How brands should use live to foster engagement The difference between personal and brand lives How to pick the best live platform  Equipment for lives The most important live streaming moments How virtual reality will change live video  Contact Cathy Hackl: CathyHackl.com Cathy’s Facebook Cathy’s Twitter Cathy’s Instagram More from Cathy: Book Keynotes References and links mentioned: Musically Periscope David Guttenfelder’s North Korea Live Dan Rather’s Facebook Oculus Connect 3 Opening Keynote: Mark Zuckerberg Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!