Danielle Wiley on Influencer Marketing

How much do you understand about influencer marketing?  Influencer marketing is all the rave in 2020, even though this interview is a blast from the past, it is still, if not more relevant today. Danielle Wiley is the founder and CEO of Sway Group and has nearly 25 years of industry experience. Danielle shares all of her valuable knowledge of successful and effective influencer marketing.  In this episode, hear about how influencer marketing benefits a brand and how to make it effective. How much trust goes into an influencer and company relationship? What does it mean to become an influencer? Lisa and Danielle dive deep into what influencer marketing meant in 2015, with information that is still applicable today.  “Be true to your niche and explore it as much as you can” - Danielle Wiley Some topics discussed in this episode include: What does influencer marketing mean to a brand? Trust between an influencer and a brand Instagram and influencer marketing Trends of Influencer Marketing from 2015 Advice for those who want to be an influencer  Types of content  Contact Danielle Wiley: Danielle Twitter Danielle LinkedIn More from Danielle: Sway Group Blog  References and links mentioned: Facebook   Instagram Pinterest Snapchat Sway Group Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!