Jen Lopez Community Management Style Guide

How does a brand consistently engage with current and potential customers? For Jen Lopez community management is the answer to securing an online audience.  On this episode of the Social PR Secrets Podcast, Liza Buyer spoke with friend and former director of community at Moz Jen Lopez about proper social media etiquette and how to handle different situations online while remaining positive and keeping a positive image. Lopez’s Linkedin includes very positive reviews of her work ethic highlighting her ability to swiftly handle social equations while remaining friendly.  During the episode, Lopez discusses the ins and outs of work as a community manager, which includes consistent management of customer replies online. Lopez advises other brands to create guidelines or have a set of rules to respond to certain messages, especially angry ones.  “I’m always trying to get the community involved all the time,” - Jen Lopez Some topics discussed in this episode include: Social Media Management  Social etiquette Managing a brand Contact Jen: Jen’s Linkedin Jen’s Twitter More from Jen: Medium Profile  Huffington Post Subscribe & Review To Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!