Pubcon Speaker Tony Wright: Reputation Management During Covid-19 and More

Since his days on the frontlines of crisis management on 9/11 for American Airlines to navigate the digital communications during Covid-19, Tony Wright has expertly positioned himself to be one of the most respected experts in reputation management in this digital era.  Maintaining a brand’s online reputation is one the most valuable public relations assets; just ask Pubcon speaker and reputation management expert Tony Wright.  Reputation Management Secrets During COVID-19 In this episode of Social PR Secrets, Lisa Buyer and Tony Wright explore reputation management strategies during a pandemic and discuss how perception is critical for your company to succeed online. COVID-19 has single-handedly reshaped the world as we know it and has impacted all forms of businesses, large and small. Maintaining a positive reputation for your brand during a global health crisis is critical for short- and long-term success. It is essential to demonstrate to potential customers the strength and stability of your company. Tony recommends adding a note on your Google My Business listing regarding how your business handles the current pandemic.  Also, protocol communication is of utmost importance to ensure staff and customers remain informed and safe. Tony discusses how businesses should have a crisis communication strategy and reiterate sanitization processes, increased cleansing and disinfecting efforts.  Brands should over-communicate other practical measures to protect staff and customers, such as face masks and providing hand sanitizing dispensers at your place of business.  Safety is paramount, and a company’s reputation is more important than ever before. All in all, it is essential to monitor the situation daily, communicate with staff, and take action when necessary. Tune in to learn about additional COVID-19 reputation management strategies that will keep your business top of mind for your loyal customers.  Reputation Management Secrets by Tony Wright Reputation management is an essential component of any business venture. By definition, reputation management is the effort to influence or control how people perceive a brand or company. Tony discusses how bad reviews online impact small and medium-sized businesses more than larger enterprises. “The littlest slip up on social media can turn into a PR or reputation management nightmare.” – Tony Wright In this episode, Lisa and Tony dive into the different reputation management levels based on the company’s size. Discover how to combat a bad reputation to create a better one than ever before. Protecting Your Company on Search Engine Results Tune in for strategies and tactics that B2B companies can use to protect their website and brand in search results. Tony states the first approach is to monitor what’s going on accurately with your