[Episode 166] How can a brand coach help you? Julia Heffer on building a brand you love

An apple with a bite taken out, two interlocking Cs, and a tick. Thanks to the power of their logos, Apple, Chanel and Nike have become instantly recognisable worldwide brands. But creating a brand that customers identify with is about so much more than a great logo. Getting your branding right is the key to being visible, memorable and attracting your ideal clients. But where do you start? And if you already have a brand, how do you ensure it reflects you and your business? Fortunately, we k...