An expert's guide to owning a European soccer club with FC Helsingor’s Jordan Gardner

SportsPro editor at large Eoin Connolly speaks to Jordan Gardner, chairman and co-owner of Danish Superliga soccer club FC Helsingor, about the dynamics of investment into the European game.    Gardner explains where he sees the opportunities in the sport, what he has learned in Denmark and through smaller investments in Championship team Swansea City and League of Ireland team Dundalk, his ownership group’s ambitions to scale their model elsewhere, and his thoughts on debates around  reforms to the competitive pyramid. Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/