Castore founder Tom Beahon on the journey of a challenger brand trying to become the next Nike

Since being founded in 2016, UK-based Castore has come from nowhere to establish itself as one of the most eye-catching brands in sportswear. Brothers Tom and Phil Beahon have overseen a rise that has seen the company go from handing out apparel outside gyms to having some of the biggest names in sports wearing Castore kit. Here, Tom Beahon makes a return to the SportsPro Podcast to tell George Breare and Tom Bassam about the next stage for Castore, as well as discuss some of the challenges of growing a £1bn company amid the intense pressure of the sportswear business. Talking points: An update on Castore's journey (0:40) Positioning the brand and the company culture (11:37) Working with Andy Murray (19:35) Bringing in new investment (24:45) Dealing with challenges and challenging the big brands (28:50) How Castore works with its partner teams (35:07) Moving into new markets and sports verticals (41:29) Running a family business (49:32)