Inside Bleacher Report's social strategy with Julian Patterson

In the latest entry from the SportsPro Insider Series, Bleacher Report senior director of social strategy Julian Patterson talks to broadcaster Lynsey Hooper, co-founder of soccer podcast The Offside Rule.  Patterson reveals how Bleacher Report devises content plans for channels including Instagram favourite House of Highlights, how it measures and compares audiences, how social media is maturing as a sector, the NBA’s live return and more.