Meet the man entrusted to spend PIF money on making Saudi Arabia a global sports powerhouse

Danny Townsend, the recently installed CEO of SRJ Sports Investments, has a fun job. Counting the PIF as its sole shareholder, SRJ (pronounced 'surge') has been set up to accelerate the growth of the sports sector in Saudi Arabia by targeting the acquisition of new events IP and commercial rights. Trying to unpick what that actually means is SportsPro's Tom Bassam, who sat down with Townsend to discuss how SRJ plans to spend the kingdom's money.