Playbook | How to juggle divergent priorities in a fast growth business

SportsPro senior contributor Matt Rogan talks to Emma Barraclough, product owner at Blue Fuel. Emma leads elite sports nutrition company Blue Fuel, launched in 2020 within Chelsea Digital Ventures - a ‘digital-first, consumer product business spun out from Chelsea Football Club.’ Rather than narrowing the conversation to a single area, this conversation covers the expanse of responsibilities undertaken by a business leader - in particular ones in a fast growth sector. From launching during a pandemic to scaling both a B2B and B2C business simultaneously, this is a fascinating look inside a fast growth business and a really candid reflection on the highs and lows of leading and juggling divergent priorities.