Taking Roc Nation international

This week's guest is Michael Yormark, president of Roc Nation Sports International, the man taking Jay-Z's talent-led vision to the global sports industry. In an in-depth interview with Tom Bassam, Yormark explains how he left the US with a suitcase five years ago before going on to create a global sports agency with the likes of Vinicius Junior and Siya Kolisi on its books. Talking points: How Roc Nation signs and serves modern athletes Yormark's view on the changing landscape of athlete marketing Reflections on five years of Roc Nation Sports International The vision for Vinicius Junior