Ep.99: Transparent Selling, Firmographics & Tommy Boy: A Conversation with Todd Caponi

In this episode of the Startup Selling Podcast, I interviewed Todd Caponi.   Todd is the author of the 3x best-book-award-winning, The Transparency Sale, a speaker & workshop leader as Founder & CEO of Sales Melon LLC, and the Managing Director of Chicago’s VentureSCALE. Todd is also a multi-time C-Level sales leader, a behavioral science nerd, and has guided two companies to successful exits.   Some of the topics that we discussed in this episode are:   Tommy Boy the movie and ways to set up the distinction between Authenticity and Transparency.  Todd’s book – The Transparency Sale. The importance and techniques to disarm your prospects using The Transparency Sale method. Ways to be truthful when it comes to measuring ourselves. The Result’s Formula – It looks at four specific KPIs that if you’re moving in the right direction, larger changes and growth will occur in your sales or company. Prospecting and the importance of adding value. The importance of focusing and doing firmographics studies   Link & Resources:   Todd Caponi on LinkedIn: www.linkedin.com/in/toddcaponi Todd Caponi on Twitter: twitter.com/tcaponi The Transparency Sale: www.transparencysale.com Book: The Transparency Sale: amzn.to/2BxenrF Media Kit for more information: www.transparencysale.com/mediakit Five Great Rules of Selling by Percy H Whiting: amzn.to/2XHRo5Y     Listen & subscribe to The Startup Selling Show here: Stitcher | Spotify | iTunes | Soundcloud | SalesQualia.com   Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.