Episode 167 – Gareth Wax – LinkedIn Masterclass; Personal Content With Business Intent
How To Optimize Your LinkedIn Engagement Funnel with Gareth Wax LinkedIn is one of the most popular social media platforms used by professionals. It is a great place to connect with your tribe and increase your leads. However, there are many things that can go wrong with it if you don’t have the right strategy. Most successful businesses rely on a consistent sales process, and trying to generate more leads and follow up leads on Linked In can be frustrating. There is a right way to do it, and you can leverage the incredible power of LinkedIn to create authentic conversations and interactions by mixing knowledge and personality. Join the conversation with Gareth Wax. Gareth is an Úber geek, a musician, and a marketeer – but what gives him a thrill is getting people to communicate effectively by helping them find their “tribe.” Gareth has owned and managed IT sales, IT software, Business support, and Lead generation businesses. He also runs the sales and copywriting side of the business, and his experience is in getting prospects to understand your proposition and helping to get you to the close. Tune in! In This Episode, You Will Learn About: [00:01] Introduction to the show [02:03] Gareth’s background information and his love for hats [04:50] LinkedIn and Gareth’s approach towards LinkedIn [08:28] How to create living posts and build authentic connections with people [10:19] Personality based posts; how to mix knowledge with personal reaction [12:12] About the tea that Gareth is taking and his favourite coffee [15:54] What Gareth has been working on recently in his business [18:44] Intriguing story and lessons on how to build successful relationships [25:46] Gareth’s companies and how to reach out and connect with him [29:11] How to get the best out of the LinkedIn despite its unfriendly navigation [32:48] Engaging with your audience and putting out posts that get them to talk [38:58] Steampunk, what it means and Gareth’s experience [43:21] Gareth’s favourite audiobook that he will be listening to when taking his next dream coffee and why [45:06] Gareth’s new word and takeaway for the listeners [46:56] Episode wrap up and call to action Notable Quotes * LinkedIn views what you’re doing with more scepticism; it wants to see more content, ingenuity, and personality. * The most successful post on LinkedIn has personal content with business intent.* LinkedIn is not a business to business multimedia; it’s a person to person multimedia where people happen to be in business.* It won’t work all the time, it will work most of the time, and it will work enough to make you think you’re doing it right.* LinkedIn is not an overnight success area; it’s more about aesthetically building people to follow your point of view and respond. Let’s Connect: Website: https://purple-fedora.com/ https://purple-bot.com/ LinkedIn: https://uk.linkedin.com/in/gareth-wax-inspiration Facebook: https://web.facebook.com/garethdawax?_rdc=1&_rdr