Mastering deliverability with Alyssa Dulin

In this episode, Alyssa provides valuable insights into various deliverability challenges faced by email senders and offers practical strategies to ensure successful email campaigns and maintain a positive sending reputation.Key timestamps00:18 - Who is Alyssa Dulin?01:38 - How to prevent email deliverability issues after a long break from sending newsletters.04:23 - Tips for warming up your email list gradually to maintain a good sending reputation.08:02 - Understanding the promotions tab in Gmail and dealing with emails going to spam.10:40 - Steps to take if an ESP gets blacklisted.18:49 - Intermission questions20:58 - Challenges with business email addresses bouncing.26:38 - Understanding email spoofing.26:55 - DMARCIAN.com is recommended as a resource for information and guidance on setting up DMARC records.31:16 - Addressing automatic opens and clicks.35:33 - Handling open rate drops and spam issues after switching ESPs.43:05 - Kickbox, a helpful email validation tool for checking email healthKey linksEmailTooltesterMxToolboxM3AAWGDmarcianKickboxAlyssa Dulin WebsiteAlyssa Dulin Twitter/@alyssa_dulinAlyssa Dulin Podcast - Deliverability DefinedHost:Lesley Sim TwitterLesley Sim WebsiteStay in touch:Apple PodcastsSpotifyTwitterSticky.fm Website Hosted on Acast. See acast.com/privacy for more information.