ABM Strategies That Led to a Collective $1 Trillion+ in Realized Revenue for Clients
$1 trillion+ dollars was generated by clients of the Pedowitz Group through a customer-centric revenue marketing transformation. In this podcast episode, Kristina Jaramillo (President of Personal ABM) discusses with Jeff Pedowitz why 2/3 of organizations engaging in ABM are not seeing the results his clients experience. When you listen to this ABM podcast, you will learn:How you cannot just throw Terminus, Demandbase and other ABM tech at your ABM program and challenges -- and how the technology needs to fit your strategy and not the other way around.The change management and "mindset" shifts that must take place if you want ABM success. How ABM should change the sales process and motionHow and why you should be taking a customer-portfolio management approach How ABM should be about building lifetime customer value vs. driving pipeline and how we should be using ABM to improve the customer onboarding experience, retain at-risk accounts, and expand the accounts that can provide the greatest returns.