Why GTM Teams Are Creating Disconnected Account Experiences -- And How to Improve the Buyer Experience.
Most companies have dived into ABM tech and other platforms that promised a path to greater growth with more focus and partnership with sales leaders. However, ITSMA, Tech Target and others report that only 17% have a mature stage 4 program and 69% of ABM programs under-perform when it comes to revenue growth.Most GTM teams are still trying to build the foundation. Unfortunately, even though we live in the experience era, GTM teams are creating disconnected experiences, wasting sales and marketing dollars and creating an anemic sales pipeline that goes dark after engagement. They’re not thinking about how they make their future AND existing customers feel with each interaction and each touchpoint along the journey and lifecycle.In this podcast, Etai Beck (CEO of Folloze) joins Eric Gruber (CEO of Personal ABM) to discuss why experiences are disconnected and how to improve buyer and account experiences across all touchpoints (social, digital, email and live). After you listen to this podcast, sign up the webinar with Etai where we'll go into greater detail on how to improve buyer experiences:http://personalabm.com/improving-buyer-experiences-webinar