Geeking Out on Marketing Data

You know you need data. You know you need to use data.But how do you know which numbers are most important and how can you use that data to adjust your current strategy and tactics? On this episode, Dorien and Rachel Geek Out on Marketing Data! Don't miss it.Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!Rachel Chapman is a Marketing Consultant, specializing in making marketing departments more effective, efficient, and adaptable. She does this by helping companies be more Agile, optimizing organizational design, and developing measurement frameworks. If you want a marketer who is now a consultant, rather than a consultant who knows a bit about marketing, that's me.As an ICAgile Accredited Instructor in Agility in Marketing, she has worked with many Marketing and Comms teams to help them become more agile in their ways of working. My recent clients include 2 large UK banks, one global 'Big 4' consultancy company, one national lottery provider, and many smaller companies and agencies. The Agility in Marketing online training course I run takes marketers through the theory and practice of agile marketing, with expert tuition, interactive group activities, and real-world case studies. Students come away as ICAgile Certified Professionals. Prior to her current work, she was a strategic marketing leader for over 20 years, delivering marketing communications for every type of customer from consumers to SMEs to Large Corporates. Her experience includes insight-led marketing planning, setting up measurement frameworks, developing and delivering the very successful 'Bank of Antandec' advertising strategy, managing agency relationships and large budgets, and demonstrating the value of marketing as a profit generator, not a cost center.She also makes short films to help conservation charities and writes a blog, with the aim of inspiring people to think about the future, care more about the world around them, and make changes, no matter how small, to their lives to sustain this world and everything in it.