Brand Marketing, Product-Market Fit, & App Growth — Gessica Bicego, Paired
Sub Club by RevenueCat - En podcast af David Barnard, Jacob Eiting - Onsdage
On the podcast we talk with Gessica about how to think about brand marketing for apps, finding product/channel/messaging fit, and why you shouldn’t even refer to Bill Gates in an ad campaign. Our guest today is Gessica Bicego, Chief Marketing Officer at Paired, the #1 app for couples. Prior to joining Paired, Gessica spent 6 years leading performance marketing and growth at Blinkist.
