Building a Community that Demands an App — Mark Kennedy & Jeff Bailey, None to Run

On the podcast we talk with Mark and Jeff about community led growth, how they improved trial starts by 25%, and why running ads for a blog post might actually perform better than sending people directly to the App Store. Mark is an RRCA Certified Distance Running Coach and created None to Run as a blog and personal outlet to stay in touch with his passion for exercise science and healthy living. Jeff has been developing iOS apps since 2009 and teamed up with Mark to build an app as the None to Run community started to take off and requests for an app could no longer be ignored.