Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, Fishbrain
Sub Club by RevenueCat - En podcast af David Barnard, Jacob Eiting - Onsdage
On the podcast we talk with Lisa about marketing an app with no revenue, the challenges of adding new revenue streams, and the importance of brand marketing in a post IDFA world. Our guest today is Lisa Kennelly, Chief Marketing Officer at Fishbrain, the #1 app for people who love fishing. At Fishbrain, Lisa manages a team of 20 people, and is responsible for everything from brand positioning and product marketing to business development and e-commerce. Lisa also mentors startup founders on marketing and strategy.
