Behind the Scenes with Gwen of The Butterfly Ballet Club

Dance your way into the fascinating realm of subscription boxes with us and our special guest, Gwen Potter, the dynamic founder of Butterfly Ballet Club. Gwen shares her journey from managing brick and mortar dance studios to navigating her online subscription box venture in the midst of a global pandemic. You'll hear how she's beautifully woven an educational element into each subscription box, harmonizing costume accessories, dance props, and insightful flashcards, immersing chi...