288 - Adapting your marketing strategy during COVID-19

Do you know if your marketing strategy is working?The coronavirus (COVID-19) has disrupted the way in which we work and engage as a society. Cities, states, and countries are shutting down, slowing the economy. During times of crisis, it’s important to adapt your marketing strategies to ensure your business continues to bring in revenue and thrives post pandemic.Join us for a candid conversation with Katie Ullmann, Senior Director at Antenna Group, Lennie Moreno, Founder & CEO of Sofdesk, and Mike Hilverda, Director of Customer Success at SalesRabbit, as we discuss best practices for:Generating revenue when you can’t meet face to face. Engaging online with potential new customers. Staying relevant and in touch with current customers. Strengthening your brand during a crisis. Employing technologies and processes to track leads with your team in a remote environment.Today’s episode is a recap of one of our Live webinars back in April.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus