451: Public Relations vs Public Affairs? Nadia Pabst (Antenna Group) can answer that! [Live from RE+Northeast]

Just a few weeks ago (Feb 2022), I was live and in person at the RE+NorthEast Trade Show. I LOVE in person interviews!!  Especially this one with Nadia Pabst, VP of the newly created Public Affairs Practice, a notable expansion of Antenna Group who is so well known for Marketing and PR.  From storage to solar fleets to self driving vehicles, Nadia brings a surprising breadth of experience and subject matter expertise to the political acumen clients would expect from a Public Affairs expert.So, what’s the difference between Public Relations and Public Affairs?  How does that change the picture for the client and the industry?  Nadia explains how Public Affairs takes a holistic perspective of clean energy entrepreneurship, grid sustainability, and policy to promote and secure real growth in this fast moving industry.   Special thanks to the folks at RE+ for setting aside a dedicated room for us at the show to be able to accommodate interviews. There will be more forthcoming like this from the RE+NE show, so make sure you’re subscribed to the podcast!If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus