550: B2B Marketing That Works Better Than Your Expectations

Everyone talks about B2B marketing these days, often without a clear understanding of its meaning or importance. So today, we shine a light on business-to-business or B2B marketing to gain a better perspective on the term and, most importantly, strategies for maximizing your B2B renewable energy-focused marketing investments.Our conversation includes top renewable industry marketers Naveed Hasan, director of external affairs and marketing at Sungrow North America; Kathy Heilmann, vice president of marketing at Shoals Technologies Group; Kristan Kirsh, vice president of global marketing at Nextracker; and Tom Weirich, senior marketing manager EDP Renewables North America (EDPR NA).These four industry experts share all you need to know about marketing aimed at individual companies and their decision-makers as customers. There are some similarities as well as significant differences between B2B and B2C — that is, business-to-consumer marketing — and we'll hear all about it in this engaging podcast.Today's episode is a rebroadcast from the RE+ PowerUp Media Zone, a live production of SunCast Media. And you can watch all the live broadcasts from the Media Zone at www.suncast.live!If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus