Sustainable Views: Can a green app change your behaviour?

In this episode, Silvia speaks to the founder of AWorld, the official app of the UN Act Now campaign that encourages individual action towards meeting the UN Sustainable Development Goals.Alessandro Armillotta, who is also AWorld’s chief executive, believes in the power of the individual. He created the app after working in the fashion industry and seeing the environmental damage it caused in the countries producing garments. AWorld is, in a way, Alessandro’s own individual action towards a more sustainable economy.Technology, says Alessandro, can help influence consumer behaviour by providing information about the environmental impact of each purchase or lifestyle choice. The more targeted the information, the higher the chances of improved habits. But, the more data app users share about themselves, the higher the risk this could be misused.Alessandro talks about the need for safeguards around data, the risk of greenwashing, and how AWorld could go as far as influencing the way people vote. Hosted on Acast. See acast.com/privacy for more information.